1900

1908

Melitta Bentz invents the coffee filter

 

1908

Melitta Bentz invents the coffee filter

The original filter is born: Melitta Bentz, from Dresden, comes up with the ingenious idea to banish coffee grounds from cups using a paper filter, by punching holes through the base of a brass pot and placing a blotting sheet from her eldest son’s school book on it. With a patent on her invention and 73 Reich pfennigs of start-up capital, the shrewd housewife has the company, M. Bentz, entered in the Dresden commercial register on 15 December.

1910

1910

The first round filter

 

1910

The first round filter

Like the original filter, this filter generation is structured in three parts and comprised of a removable water distributor, the filter body and a sieve insert, onto which the filter paper is laid.

1920

1922

Melitta® becomes red-green

 

1922

Melitta® becomes red-green

In order to protect it from the numerous imitators, from 1925 onwards, Melitta® markets the filter packages in their characteristic red-green colour combination, which is still typical today.

1930

1932

The first Melitta® lettering

 

1932

The first Melitta® lettering

1932 the typical Melitta® lettering is introduced, so that another identifying feature is created. 1937 the lettering is changed for the first and last time. To this day, it is synonymous all over the world with coffee preparation using the filter method.

The first quick filters
The filter receives its conical shape. The round, flat base with outflow holes are characteristic. With an accompanying “presser”, the square, flat filter paper is pressed into the filter shape.

1937

A perfect couple

 

1937

A perfect couple

The shape of the coffee filter changes: It is slit-shaped at the bottom. To match this, the coffee filters known today as filter bags were developed and patented. With this, the perfect shape is created for filter coffee.

1938

Melitta® comes to the cinema

 

1938

Melitta® comes to the cinema
The first commercial for the first quick filters comes to the cinemas.
1950

1954

A classic is born

 

1954

A classic is born

The pastel-coloured Melitta® earthenware pots and filters, which have been produced in their millions since 1954, have now become sought-after collectors' items.  Simple, avant-garde shapes and colourful, fashionable décors characterise the typical Melitta® crockery of the 60s and 70s.

1960

1960

Quick filter made of plastic

 

1960

Quick filter made of plastic

Melitta® develops the quick filter made of plastic. Initially transparent, they are soon manufactured in numerous colour variations.

1962

For perfect coffee enjoyment

 

1962

For perfect coffee enjoyment
In order to complete the range, Melitta® has been offering coffee since 1962. By the way, it is the first coffee roaster in Germany to offer ground and vacuum-packed coffee. Roasting initially takes place in Minden, the company headquarters.

1965

Electrified coffee

 

1965

Electrified coffee

Until the 1960s, making coffee is similar to a ceremony: The beans must be ground by hand, the coffee brewed. The first filter coffee makers push aside manual filtering. Melitta® is one of the first vendors of electric coffee makers, with the 120 filter coffee machine. For the time, it is the fastest way of obtaining filtered coffee. Eight cups in only six minutes cannot be achieved by any other coffee machine.

1966

Melitta® Kaffee is created in Bremen

 

1966

Melitta® Kaffee is created in Bremen
With the acquisition of the Carl Ronning coffee roasting company in Bremen, Melitta ® grows into a coffee roaster in 1966 and is now the company with the largest roasting production in the coffee city of Bremen.
Filtering with a system
1x4® system for easy an allocation of cup sizes to the filter.
1970

1979

Aromaboy®

 

1979

Aromaboy®

The Aromaboy®– a two-cup appliance that is still produced to this day – is developed and introduced in 1979.

1980

1987

Aroma Comfort

 

1987

Aroma Comfort

Melitta® Aroma Comfort filter coffee maker with a removable hotplate is an innovation on the German coffee maker market in 1987. Additional features, such as the automatic drip stop, an outside water level indicator and the cord storage – not yet standard on coffee makers at that time – complement the mobile version of coffee enjoyment.

1989

Aroma Therm Plus

 

1989

Aroma Therm Plus 
The first coffee maker with a thermal jug, Aroma Therm plus, is launched on the market in 1989. A special vacuum toughened-glass piston keeps the coffee particularly hot. It is no longer necessary to decant from a glass jug into a thermal jug for long-lasting coffee enjoyment.  A built-in, so-called Plus Switch extends the brewing time, if required, and also ensures utmost coffee enjoyment, even with small quantities of coffee.
1990

1991

Interval Brewing System IBS I

 

1991

Interval Brewing System IBS I

1991 an innovation - the Interval Brewing System (IBS) – is launched on the market by Melitta®. With the special IBS brewing technology, the coffee tastes as aromatic as though it was brewed manually. Boiling water is first collected in a container. As soon as the water has reached a defined quantity, a valve opens and the water flows in one gush over the coffee – the coffee grounds are suffused and swirled. The result is the ultimate coffee enjoyment.

Melitta® Coffee - advertising with an award

Melitta® receives the Gold-Effie, an award for outstanding advertising, which is annually presented by the Association of Advertising Agencies.

1997

Patented aroma-flow paper

 

1997

Patented aroma-flow paper 
Melitta® has developed a new generation of filter paper: the Melitta® filter bags made of patented aroma-flow paper. This aroma-flow paper is entirely perforated. It allows the dissolved goodness of the coffee to flow through, while reliably holds back the unpleasant coffee grounds.

1998

Melitta® Look® filter coffee makers

 

1998

Melitta® Look® filter coffee makers
A new idea is introduced: Look® filter coffee makers are set up like a modular system. A model with many faces, which allows frequent colour changes and whimsical designs, with the appliance body remaining the same, as well as various technical fittings for the appliances.

1999

Melitta® TV campaign "Father & Son"

 

1999

Melitta® TV campaign "Father & Son" 

In September, Melitta® starts a new TV campaign. At the centre of the TV spot are a father, his son and their clever mongrel dog.

2000

2001

Effie for Melitta® TV campaign "Father & Son"

 

2001

Effie for Melitta® TV campaign "Father & Son"

Melitta® receives its second Gold-Effie for the "Father & Son" TV campaign.

Single5®

A response to the growing number of small households is the introduction of the Melitta® Single5® in 2001. The unique technological advantage of the Single5® is the integrated, special valve, which guarantees optimum coffee temperature from the first cup onwards.

Melitta® Cappuccino - coffee enjoyment à la veneziana

The Melitta® range is supplemented with the instant coffee speciality, Melitta® Cappuccino.

New filter bags for even more coffee enjoyment
Melitta® launches the innovative "Mild" and "Strong" filter bags on the German market.

2002

Outstanding design

 

2002

Outstanding design 

The coffee porcelain M Collection by Melitta® has been awarded with the “red dot award 2002" in the Product Design category. The “red dot” is one of the most important design competitions worldwide and is regarded as a quality seal of high design quality.

Consumer prize for Melitta® Cappuccino

Melitta® Cappuccino is awarded with the "Product of the Year 2003" consumer prize.

2003

New coffee enjoyment with Melitta® Cappuccino

 

2003

New coffee enjoyment with Melitta® Cappuccino 
There are three new flavours of Melitta® Cappuccino: Melitta® Classico Cappuccino – wonderfully creamy with a mild coffee flavour, Melitta® Choco Cappuccino – with a creamy, full chocolate flavour and Melitta® White Cappuccino - extra creamy and finely milky.

2004

100% Arabica in whole beans with BellaCrema® by Melitta®

 

2004

100% Arabica in whole beans with BellaCrema® by Melitta®
The Melitta® coffee range is supplemented with the fully automatic machine coffee, BellaCrema®. 100% Arabica beans guarantee a perfect aroma and a fine, velvety crema.
MyCup, Caffeo® and Look® II

Melitta introduces the MyCup® (2004-2008) capsule machine, the fully automatic Caffeo® coffee maker and the Look® II filter coffee maker.

2007

Coffee pads by Melitta®: Harmonie® and Auslese for spontaneous enjoyment

 

2007

Coffee pads by Melitta®: Harmonie® and Auslese for spontaneous enjoyment  

2008

Caffeo® II, Gourmet

 

2008

Caffeo® II, Gourmet 
Melitta introduces the fully automatic coffee maker Caffeo® II and the Gourmet “3 aroma zones” filter bags.

2009

Caffeo® Solo® and Look® receive new additions.

 

2009

Caffeo® Solo® and Look® receive new additions.

Melitta introduces the Caffeo® Solo® & Caffeo® Lattea® fully automatic coffee makers, Look® III filter coffee maker, Look® water kettle and the whole-bean organic coffee, CremaPura.

Top brand: Melitta® BellaCrema®

Melitta BellaCrema® is voted the top brand of 2009 by LZ magazine.

2010

2010

Introduction of Caffeo® CI®, Enjoy®

 

2010

Introduction of Caffeo® CI®, Enjoy®

Melitta® introduces the Caffeo® CI® fully automatic coffee maker and the Enjoy® filter coffee maker.

Awards for Melitta®

The Caffeo® Solo® and Caffeo® Lattea® fully automatic coffee makers are awarded with the Plus-X-Award. Additionally the new Caffeo® Solo® wins the red dot award for 2010.



2011

Timon the Melitta® barista

 

2011

Timon the Melitta® barista 
Timon opens the Melitta® coffee bar, thereby starting the new campaign.
Introduction of BellaCrema® pads
Based on the successful BellaCrema® products, Melitta introduces BellaCrema® pads in summer 2011.